Adjust the spotlight. Turn up the mike.
Event Planning is in the house.
Event Planning is a ham. It’s the kid who got the starring role in every single school play. It’s the lead guitar player leaping in the air as he strikes the last deafening note. It’s the glamorous starlet in the barely-there gown strolling down the red carpet under a shower of flashbulbs.
Event Planning has something to communicate and chooses to do it in a memorable way. Where there’s an audience, you’ll find Event Planning.
Case Study
Converting seniors to the Maryland Senior Prescription Drug Assistance Program.
In January 2006, the Maryland Health Insurance Plan (MHIP) and the State of Maryland launched the Senior Prescription Drug Assistance Program (SPDAP.) This program assisted individuals by paying up to $25 towards their monthly Medicare Rx premium and helped them choose from a wide variety of available drug plans.
GKV REACH joined efforts with MHIP to develop a statewide integrated grassroots public education and community outreach campaign designed to inform Seniors of changes and assist them with their transition to a Medicare Rx plan.
The statewide public education and outreach program was successful in reaching the target audience. In 6 months, over 25,000 Maryland Seniors actively enrolled in a Medicare Rx plan and participated in SPDAP.
tradeshows / sponsorships / conferences /
symposiums / product service launches /
product sampling / street teams / competitive
analysis / process tracking