Community Outreach works for a living. It’s not afraid of getting dirty hands and tired feet. It doesn’t sit back on a well-worn recliner, cocktail in hand waiting for an audience.
Community Outreach hits the streets, works the angles and shakes things up. Like Starsky & Hutch, Huggy Bear and that really fast car with the dorky white stripe.
Community Outreach is unconventional, it’s relentless and it gets results.
Case Study
Arizona Physicians IPA (APIPA) - Be Healthy. Be Strong. Shine!
From October 2007 - February 2008 GKV REACH developed, implemented, refined and transitioned a highly successful and replicable turnkey community relations campaign for Arizona Physicians IPA (APIPA), a UnitedHealth Group Company. GKV REACH developed a statewide grassroots campaign, called Shine Arizona with the health message Be Healthy. Be Strong. Shine! promoting healthy living and preventive behaviors for APIPA members and their communities.
The community relations program needed to bring critical health education and services directly to APIPA members in their communities Ð a tactic not traditionally used with Medicaid audiences. An integral part of the campaign was the Shine Arizona Health on Wheels tour led by a branded Òbus.Ó The self-contained event featured fun, fun and physical activities, prizes and healthy cooking demonstrations for the entire community, as well as no-cost health services for APIPA members. GKV REACH was also able to secure an Arizona-based mobile mammogram provider to attend each event and provide mammogram screenings to both the insured and uninsured.
During the 3 months of outreach efforts, over 450 mammograms and 650 screenings/health services were conducted at the 23 events across the state. By promoting healthy living and prevention messages at the community level, more than 5,300 Arizonans attended these events.
research / technical assistance / training /
workshops / community meetings & events /
partnerships / sponsorships / street team
activities / expositions / call centers /
counseling