Public Relations has the unique power to generate interest, create identity and provide legitimacy. It makes you feel a certain way about something. It’s why Keanu Reeves gets paid millions of dollars for his acting.
Public Relations isn’t shy. With the help of its good friend, the media, Public Relations seeks the spotlight, throws out its chest and screams, “Look at me. I am important!” Like a good haircut, a well-tailored suit or a carefully placed sprig of parsley, Public Relations is all about perception.
Case Study
Opening of the Country’s Second Largest Museum Dedicated to African American History and Culture.
GKV REACH began working with the Reginald F. Lewis Museum of Maryland African American History and Culture in 2003 to generate significant media coverage leading up to the grand opening of the museum.
Baltimore’s local media outlets worked with us, blanketing the airwaves and print publications for approximately 3 weeks leading up to the grand
opening event which was covered live by all four local television stations.
speaking engagements / speech writing /
feature writing / media training / earned
media / press conferences / media tours