Viral Marketing is a snowball rolling down a steep slope. It keeps getting bigger and faster and more momentous.
Viral Marketing passes information from person-to-person like those old shampoo commercials where the girl with the big, bouncy hair says, “I told two friends and they told two friends and so on and so on…” until pretty soon the whole TV screen was filled with a gazillion girls with big, bouncy hair.
Viral marketing is an epidemic, but in a good way.
Viral Marketing Case Study
For the Maryland Department of Health and Mental Hygiene, the creative geniuses at GKV REACH were able to help Lisa, one of the many Marylanders who have quit smoking, share her story by combining animation and live action footage to create Maryland’s 1-800-QUIT NOW’s first unique Webmercial. As part of the groundswell of popularity, the Maryland Quit Club was formed and posted the Webmercial on YouTube.com spreading the word like a virtual wildfire. What began with one short e-mail turned into a viewing frenzy with the Webmercial receiving hundreds of hits within just a few hours. Since then, the video has been posted on additional pages such as MySpace, Facebook and others as we speak.
Become a part of the mix. Copy and paste the e-mail below, and watch the number of views increase as a few friends send to a few more friends, and so on and so on.
Viral Marketing E-mail
Subject: Quick, think of a friend who smokes.
You probably have a friend who smokes, and chances are you wish they didn't. Or maybe even you are a smoker trying to quit.
Click on this link, http://smokingstopshere.com/index.php?video=lisa to view one smoker's success story. If you like what you see, be a friend and send this email to every smoker you know. Everyone's got a story, what's yours?